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Hopefully you now have something in your Excel that looks like this: I typically use 30 days of data – you can go with more or less suited to your need, just remember to be consistent when working back to daily amounts later on. Rate, and Lost Impression Share due to Budget (Search, Display or both depending on which types of campaign you have). The first thing you’ll need to do is download a campaign report from AdWords that includes columns for Avg. Now we have the general housekeeping out of the way, let’s move onto using Solver to give you some awesomely optimized daily budgets. On Mac you should find it in the ‘Tools’ menu (see picture):
#Excel solver function doesnt display how to
Here’s a link to the Microsoft Office instructions for how to get it running. From here you should be able to find the Solver plugin and set it live. To add it, go to your Excel options and select ‘Add Ins’. In my case it was already installed and located on the ‘Data’ tab of my ribbon. Not all of you will have Solver installed on your version of Excel. Second, I’m using a Mac and Excel 2011 to show you this – it runs a little differently on every version of Excel but most answers on where to find specifics can be found using Google. First, if you are consistently budget limited, you might consider using lower bids to maximize the number of clicks you get within your budget, rather than just changing around you daily budgets. Before we go any further let me add a couple of caveats.